Designation : M. Phil Research Scholar, Stella Marys College, Chennai.

    Journal Name : Reserach maGma

    Publication Date : 11/10/2017

    Abstract :
    This paper discusses globalisation from an aesthetic perspective and the new aesthetic movement that bloomed out of it, Altermodernism. Altermodernism is the contemporary art ideology that seemed to have risen from the seeds of globalization where the writers are able produce new identities. The movement in focus is in its foetusy with regard to literature; however its inception had begun in the late 2000s. It manifested itself tangibly and was recognised by critics in the year 2009 as an art style. Altermodernism transcends Post- Colonialism mirroring the current global scenario. The fall of Post-Modernism along with the Berlin Wall in 1989 laid the foundation of Altermodernism in the form of a contemporary all- inclusive art exhibition. Twenty years later when globalization rose so did Altermodernism, insidiously. Altermodernism blurs the lines that differentiates a medium and gives an alter- identity. The study will use Nicholas Bourriaud’s The Radicant and Altermodern, Tim Holloway’s study Altermodernism and Altermodernist Fiction, a case study by Alison Gibbons to expound on how globalization has influenced this aesthetic movement and has helped the hybrid identities of Post- Colonialism transcend it fixation with roots. Orhan Pamuk’s Istanbul will be analysed from an Altermodernist point of view in this dissertation. The study will introduce an all-inclusive aesthetic world and may help shatter the binary world view and re-structure perception. It will trace the new ideology that will question the premise of our present belief system and social- political structure.

    Keywords :
    Globalisation, Altermodernism

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